Project Overview

Role: UX Designer
Timeline: January 2025 - March 2025 (6 weeks)
Tools: Figma, FigJam, Google Docs
Team: 2 UX Team Lead, 2 UX Designers

The Binghamton Tech Collective (BTC) needed a webpage that delivers an innovative identity and introduces what BTC does and offers. We redesigned the webpage and focused on aspects such as professionalism, innovation, and community that aligns with the organization.

Project Overview

The original webpage for Binghamton Tech Collective lacked professionalism due to inconsistent design, poor typography, and unstructured content, which weakens the organization's credibility and user engagement.

Solution

We improved the visual design of the website and layout with a focus on text and content. Centering on keywords such as innovation, positivity, and community, we refined typography and spacing to enhance readability and cohesion. We also streamlined navigation and introduced structured sections to make key information easily accessible.

Visit Site: bingtechcollective.com